- Search Engine Optimization: To meet this criteria businesses have to show vast search engine knowledge. The prospective award winner's Web site must be search engine optimized for terms related directly to the companies offerings in services or resources. For a profitable firm that is classified as a "Business Marketing Consultant" the site must be recognized by Google in the top ten for the pertinent geographical marketplace. A Google PageRank(c) of five (5) or better boosts the possibility of being granted the award and a Google PageRank of six (6) or better clinches the award in the associated geographical marketplace with the keyphrase. Searches are conducted in the regular Google natural search, Google Maps, etc. customer examples with the high PageRanks also clinch this SEO criteria.

- Site Professionalism: Sites are rated on a scale of one (1) to ten (10) by New Millennium Minds editors. A rating of 7 or better is desirable, while a rating of 8 clinches the site design criteria for the New Millennium Minds Business Award.

- Offerings & Case Studies: A broad depth of offerings with case studies and/or customers listed for each offering. The prospective award winner must offer Site Design, Search Engine Optimization, Content Management systems and Email Marketing with examples or, better yet, case studies for each. Web development numerous languages ( i.e. ColdFusion, PHP, ASP) as well as SQL database programming is likely to clinch the offerings criteria for the award. Customer examples for each of these offerings clinches the offerings category for the New Millennium Minds - Top Tech-Business Award.